Privacy Policy

Last updated: March 28, 2026

Wise Online Parent ("we," "us," or "our") operates wiseonlineparent.com. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or purchase our digital guides.

1. Information We Collect

We collect information you provide directly to us, including:

• Name and email address when you purchase a product or download a free guide
• Payment information processed securely by Lemon Squeezy (we do not store your payment details)
• Any messages you send us via email

We also collect information automatically when you visit our site:

• Pages visited, time spent, and general browsing behaviour via Google Analytics
• Page view and interaction data via Meta Pixel for advertising purposes
• IP address, browser type, and device information

2. How We Use Your Information

• To fulfil your purchase and deliver your digital products
• To send occasional emails relevant to your purchase (you can unsubscribe at any time)
• To improve our website and understand how visitors use it
• To show you relevant ads on Facebook and Instagram via Meta's advertising platform

3. Third-Party Services

We use the following third-party services that may collect and process your data:

• Lemon Squeezy: payment processing and digital product delivery. View their privacy policy at lemonsqueezy.com.
• Google Analytics: website traffic analysis. Google may use this data in accordance with their privacy policy at google.com/policies/privacy.
• Meta (Facebook/Instagram): advertising and retargeting via the Meta Pixel. View Meta's data policy at facebook.com/policy.

4. Cookies

Our website uses cookies (small text files stored on your device) to help us understand how visitors use our site and to enable advertising features. By using our site, you consent to the use of cookies. You can disable cookies in your browser settings, though this may affect your experience.

5. Meta Pixel and Advertising

We use the Meta Pixel on our website. This tool allows us to measure the effectiveness of our advertising, build audiences for future ads, and retarget visitors who have shown interest in our products. Meta may use this data to show you ads on Facebook and Instagram. You can opt out of interest-based advertising through your Facebook ad preferences or at youronlinechoices.eu.

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Purchase records are kept for a minimum of 7 years for tax purposes.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Opt out of marketing emails at any time
• Lodge a complaint with your local data protection authority

To exercise any of these rights, email us at team@wiseonlineparent.com.

8. Children's Privacy

Our website and products are intended for parents and adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated date. Continued use of our site after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at:
team@wiseonlineparent.com